Product leader · Phoenix, Arizona
I turn raw information into things people actually use.
20+ years leading product for SaaS, marketplace, and CRM teams. For the past three months, doing the same thing solo, using 2 AI coding agents in regular rotation to build and ship what used to take an engineering team.
Introduction
Personal
I'm a curious and analytical problem solver. I enjoy exploring beyond my comfort zone so I can learn new things and understand the perspectives, experiences, and challenges others face.
Random hobbies
- Photography
- Tinkering with electronics
- Traveling
- Electric cars and bikes
- Organizing information on the web as a hobby and for monetization
- Bringing people together
- Collecting industrial art or products
- Helping and encouraging others who genuinely are trying to improve themselves
- Building websites for fun (see below)
Professional
As a product person, I enjoy helping my team create products and experiences that leave customers feeling impressed. I believe in putting oneself into an end-user's shoes to understand their customer journey and struggles first-hand. I find this practice helps my teams come up with solutions that will resonate with our target users. I'm a certified Scrum Master and a fan of iterative development.
As a people manager, I motivate by painting the big picture to show my team how we can make an impact on the customer experience. I encourage and support them through the challenges of business and do my best to remove the blockers so they can focus on their core roles.
Building solo with AI
Over the past three months I've used Claude Code to design, build, and ship full products end-to-end, the kind of work that used to need an engineering team.
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azhomework.com, a home-record platform for Maricopa, Pima, and Pinal Counties: 2,075,803 homes and 2,182,376 published pages.
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lahomework.com, the same platform rebuilt for Los Angeles County: 1,974,344 homes and 2,069,886 published pages, launched in October.
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seattlehomework.com, dfwhomework.com, and chihomework.com, the same platform for Seattle, Dallas-Fort Worth, and Chicago: 3,342,130 more homes. Seattle and Dallas-Fort Worth launched in October; Chicago is in public preview.
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Six more HomeWork markets launching next: Houston, Tampa, San Diego, the Inland Empire, Las Vegas, and Sacramento.
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Data pipelines turning millions of public records into published analytics products.
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Scheduled automations, 2 in regular rotation, for data refresh, reporting, and content generation.
I love startups
Ordered by domain registration date, oldest first.
Stuff I've helped launch & grow
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2002
Dental GenieA lead-generation site for dentists.
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2007
ZipSitA babysitter marketplace.
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2016
InsurmiAn insurance-oriented AI.
Stuff I've launched myself
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2006
MobileHID.comAn eCommerce business for industrial-grade lighting, 2006–2015.
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2008
ClearBraFilms.comLead generation for paint-protection film. 250,000+ auto enthusiasts helped.
- 2012 Company-Histories.com Updated 20267,072 stories of how companies got started, across 10,483 published pages, 10,098 of them indexed by Google. 800K active users↑38% 1.06M views↑29% 911K sessions↑40% 2025 vs. 2024, Google Analytics
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2019
FixYourTesla.comA resource for DIY Tesla repair, thousands of owners helped.
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2021
market.cliffordsellsaz.com Launched 2026Phoenix market data built from 1.6M recorded sales, with a report for every ZIP and subdivision.
2,491 pages published
116 ZIP reports
2,384 community pages
26 years of price history
As of October 2026
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2025
NewAZHomeBuilds.comEvery Phoenix-area new-construction builder, community, and promo rate, side by side.
469 communities
35 builders
1,824 homes listed
725 pages published, 740 indexed by Google
As of September 2026
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2026
azhomework.com Launched 2026A pre-filled home-record platform for Maricopa, Pima, and Pinal Counties.
2.08M homes
2.18M pages published, 41K indexed by Google
2.5M upgrade events over 26 years of sales data
324K homes with permits
As of October 2026
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2026
lahomework.com Launched 2026The same home-record platform, rebuilt for Los Angeles County.
1.97M homes
2.07M pages published
1.6M permits matched
555K homes with permits
Launched October 5, 2026
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2026
seattlehomework.com Launched 2026The same home-record platform for Seattle and King County.
475K homes
502K pages published
337K permits matched
118K homes with permits
Launched October 2026
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2026
dfwhomework.com Launched 2026The same home-record platform for Dallas-Fort Worth: Dallas, Tarrant, and Collin Counties.
1.82M homes
1.90M pages published
406K permits matched
169K homes with permits
Launched October 11, 2026
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2026
chihomework.com Preview 2026The same home-record platform for Chicago and Cook County.
1.05M homes
1.10M pages published
554K permits matched
334K homes with permits
Public preview, October 2026
Next up, HomeWork sites for Houston, Tampa, San Diego, the Inland Empire, Las Vegas, and Sacramento.
Work experience
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2021–Present
REALTOR®, Tech-Oriented AgentWest USA Realty$14M+ in career sales across 24 transactions. Builds and runs the data tools and market-analytics sites behind the business.
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2022–2023
Senior Product Manager, MarketplaceMoov.coWorld's first marketplace for used semiconductor manufacturing equipment. Doubled in-app engagement.
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2019–2020
Product Owner, Analytics Center of ExcellenceSRPElectric and water utility serving Arizona. Delivered executive dashboards for CAISO compliance and operational insight.
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2017–2019
Senior Product Manager, Automation PlatformsKeapCRM and automation for small businesses. Set product vision for lifecycle automation.
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2015–2017
Product Manager, Launching StartupsCoplexStartup studio developing mobile and web MVPs. Brought ideas to revenue in as few as 10 weeks.
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2006–2015
Product Manager / FounderMobileHID.comIndustrial-grade lighting for large machinery. Scaled the eCommerce brand through PPC, partnerships, and offline marketing.
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2002–2007
Software Product Lead; Manager of Sales, Retention, Billing & SSL IssuanceGoDaddy.comLargest domain registrar in the world, employee #133. Led a product line generating $20M+ annual revenue.
Tools
AMA
Hi, my name is Clifford.
Ask me anything.
I read every email myself.